www.elusivebeauty.ca

Elevate your career with advanced, evidence-based lash education.

Elusive Beauty is an education-first brand founded by Cosmetic Scientist Dianna Dwyer. We offer advanced, research-backed training for lash artists, educators, brand owners, optometrists, dermatologists, and professionals entering or elevating their career in the lash industry. Our mission is to bridge the gap between science and artistry—delivering programs rooted in evidence, integrity, and innovation.

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NEW for LASH RETENTION

lash adhesive

RetentionRX Adhesive – Maximum Bond. Maximum Retention.

Regular price: $82; $82
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we VALUE

Innovation and Collaboration

We are a resource for the beauty industry, inspiring new ideas and empowering brands, educators, and artists to bring their visions to life. Through collaboration, we foster growth and learning for those passionate about real lash science and the evolution of the beauty industry.

Clean Formulations

We are dedicated to providing products that feature minimal or no toxicity, using high-quality, clean ingredients. From raw materials to manufacturing processes and packaging, we adhere to the highest standards of safety and environmental responsibility.

Excellence in Education

We believe in the power of education to transform the beauty industry. Our programs combine science, artistry, and innovation to equip professionals with the knowledge and skills needed to succeed and push boundaries.

Health and Safety

We prioritize natural lash health, advocating for proper application techniques and processes that protect clients and lash artists alike. Our education programs integrate knowledge from disciplines such as ocular health, dermatology, trichology, public health, and occupational health and safety to ensure best practices.